Our Approach

No matter what stage of life or what level of financial security you've attained it's likely that you want to continue to grow and protect your assets. We recognise that each client - either as an individual or as a business - has their own unique requirements as they move through life.

That is why working when working with us  you can be assured that we can develop the comprehensive financial strategies needed to meet the level of financial security you need now and in the future.

In all cases we follow the a six-step process:

  • Establishing the client-adviser relationship
  • Gathering client data and determining your goals and expectations
  • Analyzing and evaluating the client’s financial position in my area of expertise
  • Developing and presenting written advice
  • Overseeing the implementation of the plan
  • Monitoring and reviewing the plan

In each step we identify the areas we are providing advice on and the areas in which we need to recommend a specialist.


What sets us apart from other financial services companies is that we endeavour to provide truly innovative advice and solutions to all our clients.


First Capital has a robust compliance model and peer review process to ensure clients always get the most appropriate solutions for their needs. We employ external research to ensure only the most effective financial solutions are recommended to client.


We have relationships with all the major financial institutions in New Zealand and as such are able to provide impartial financial advice that is best for our client.


First Capital is unique compared to other financial service companies because all First Capital advisers are paid a salary and are not paid commission. This provides our clients with the confidence to know that all advice is given to them is based on their needs.


Our advisors are all members of Financial Advice New Zealand (FANZ) and hold professional qualifications including the Certified Financial Planner qualification or New Zealand Certificate in Financial Services. They maintain their skills and knowledge of products and processes through ongoing professional development and education.


First Capital has strategic alliances with a number of prominent professional firms to ensure our clients receive the very best advice and service in all areas of financial planning from tax to trusts.